The financial crisis for the pk-12 schools is over as their purchasing power increases. These schools follow CCSS (Common Core State Standards) and NGSS (Next Generation Science Standards). All these standards put emphasis on the depth of understanding and conveying information required for students to construct their knowledge. Institutions are going beyond the education label to meet the standard searching for the fundamental structure to execute the new standards. States that refuse to follow CCSS have changed their focus. On the Talk show, we will present seasoned marketing experts of pK-12 who have followed their trends and speak about the changes in the marketplace.